The designs of professional web pages are changing. UX Design refers to a design focused on User Experience. UX design is nothing like UI. UX applies to what the user experiences before, during, and after interacting with the website, mobile device, or device. Without incorporating users, UX cannot be done.
For this reason, it is fundamental in the design of the experience, first of all, to understand the users and their true motivations and needs, to consider from that place what interface, what content and what interactions will achieve the desired result, and finally validating with real users the results produced by the proposed interface.
Therefore, it is good to first validate the experience qualitatively as a “general fit” and then quantitatively to find the most specific fit.
It is not about graphic design but about using a set of different skills to "create" a new experience that includes 3 aspects:
Usability: The functionality allows a product to fulfill the function for which it was created.
Accessibility: refers to how easy it is to handle by the user.
Interaction between user and product: something that comes from the times of the Industrial Revolution, and that goes from the technical to the more emotional, how the user perceives the product.
We start a project thinking about users' experience when they interact with a page and what actions are expected to be carried out by the user. Then we design the best interface to be able to offer that experience.
We are continually working to provide users with an optimal experience. Our goal is to propose fast, stable, and responsive; in this way, we will be able to offer good user experience and improve conversion optimization.